10 Video Marketing Ideas for Real Estate AgentsAugust 30, 2018
– So as you know, online video is super powerful
for growing your business, but the problem is
what do you actually make videos about?
And in this video, I’m gonna be sharing
10 video ideas that you could use specifically
for growing your real estate business
with Facebook, Youtube, Instagram, and other platforms.
Hey what’s up guys, Sean here with Think Media.
Bringing you the best tips and tools for
building your influence with online video
and on this channel, we do a lot of tech gear reviews
as well as tips and strategy videos just like this one,
so if you’re new here, consider subscribing, but hey
I actually just got done speaking at a real estate
event here in Las Vegas, and part of that talk
was about 10 different video ideas that you can use
for growing your real estate business.
Sometimes we get blocked, right?
We know video is powerful, but we don’t know
what to actually make videos about.
So I think you’re gonna love this training,
so lets cut into it right now.
So I’m gonna give you 10 quick video ideas
for real estate, specific, quick, video ideas
that you could do specifically for real estate
and you could put these anywhere.
These actually can go on Instagram, Instagram
does video, but definitely on Facebook,
also on Youtube, multipurpose, but 10 quick video ideas.
Number one is interview videos.
I wanna also keep in mind, we could talk about it.
Hey Sean, what camera should I buy?
Well I don’t know, I have a lot of recommendations,
but honestly, your smartphone’s good enough.
Pull out your smartphone, it shoots HD video…
And if you…
get done with a client or maybe you’re at…
an open house, or maybe just closed a house,
you could just turn the camera on and just shoot
Hey lets talk about the process, what’d you think
it was like working with me?
Or turn the camera on them.
You know, we really can level up on marketing
and it revolutionized our business when we
started using video testimonials.
Testimonials are good but video testimonials
are super powerful because people get to see
people who look like them, who sound like them,
that they could relate to.
When you say, look I got your back,
I’m gonna give you the best deal,
I’m gonna help you close your house,
I’m the best in the business,
well of course you’d say that.
I mean cause it’s so hard to talk about yourself
and market yourself.
One of the best marketing is your past clients
and customers that love you, can rave about you,
talk about you in an organic and real way, right?
So they could take time to shoot quick
interview testimonial videos and then you could just
upload that right on Facebook, it’s really cool to
hear from Sarah about her closing her house,
checkout this quick three minute clip with her.
And you could just always be ready to capture those
during your day-to-day business.
The second one is information videos, right?
Valuable tips, you know, how-tos,
that’s definitely what Steve is doing.
And so think like how to select a real estate agent.
Kind of self referential, let me give you five tips
for selecting a real estate agent…
And by the end of this video, you can see that
I qualify for all five.
But you know, I mean tips, right?
And these are seeds that you can be planting,
adding value, how to read an inspection report.
A friend of mine, we launched a project called
Video Influencers and years ago, he was doing
real estate, in fact him and his brother got hit
hard, of course 2008, 2009, I’m sure like many of you,
and at the time, they were doing about ten houses a year,
not good, and got to over a hundred houses a year,
no joke, because of the Youtube channel.
And actually because they did a lot of stuff with
HUD and like bank owned homes and Ario and stuff.
But they started videos, HUD homes or buying
real estate, what to look for in Ario, bank owned,
how, why you need to have a home inspection when
buying a house, how to buy a house, valuable content.
Can you see how powerful this is?
Just stuff that you don’t even really need to prep for it.
These are things that you know it right now.
You just turn the camera on and you could probably
give me three tips on all this stuff.
Like, you’re already experts, this is your business.
The same thing you would talk to somebody over
the counter at like a Starbucks and say
oh yeah let me just give you three quick tips that
you should be thinking about in this process.
You’re ready to go, just turn the camera on
and shoot some content.
Just saying it’s kinda what’s happening
quarter one here in Vegas or even in Summerland
or you know, niching down a little bit in different areas.
Number four, local business reviews.
Now we need to get a little bit out of the box here
because, you know, of course people don’t just buy homes,
they buy the area.
So what’s in the area that you could just talk about?
Hey I just wanna highlight some things super cool,
you know this is a great place to buy in this area
because they’re building out the shopping center.
And you could start doing things about local businesses.
Just educating and helping your current audience as well.
Adding value and keeping up a relationship with
people who’ve already bought or sold with you
and helping people.
Number five is go live.
Who here has done a livestream yet?
Facebook live, awesome.
There’s people, you’re doing livestreams.
– Just now.
– You just did a livestream, awesome.
And so you can use any of these ideas for live,
but now this is real time, no video editing,
no you know, nothing to do later,
you just go live, so you might just go live
right from your phone and say hey lets just check out
this new shopping center, talk about it for five minutes,
and you just review the business and say man that’s
a good time to be buying, the market’s good right now,
the rates are good, whatever it is.
And doing livestreams around these ideas, all you
need is a smartphone and you could do that.
Number six, of course listing videos.
Doing walk-throughs, nothing really can give
people an idea of homes better than a listing video,
especially if you invest a little better, just
do it yourself, to walk them through, show them
especially in Vegas, it’s such a transiate city,
as you know, sometimes people are in a rush
and they need to make decisions before even putting
boots on the ground.
And so you can really share a lot of information
by showing listing videos, really helping people
see the value, walking ’em through homes.
This is also to, not just where things are now,
it’s going so much more here, where people are
gonna be expecting.
They’re actually just gonna be expecting this.
At some point, this is just the norm.
Like what do you mean you don’t have a good listing
walk-through video of the house,
I’m just gonna go to the person who does because I’m just
sitting at home, in my boxers, drinking my morning
coffee, cause that’s how I shop now, online.
You know, whatever it is.
This is where the world is going, so
putting out quality listing videos, an about me video,
who has an about me video?
Anybody have one that’s about you, yet?
Could somebody in the room raise their hand,
you got one, this is a chance for people to
write, know, like, and trust you.
Chance to put out a video a little bit about your
bio, but not just your credibility, not just your
authority, not just your experience in the business,
but also your hobbies, your personality.
Don’t hold back from being you because people
wanna do business with people they vibe with.
And so you can include that.
An idea for this, is here’s an example on Youtube
You could hire a professional, just like a produce
video or maybe have access to that.
Or you could just keep it simple.
Tripod, have someone hold the phone.
Hey I just wanna introduce myself.
Now you have an about video, and you could make this
your Youtube channel trailer or you could also pin it
to the top of your Facebook page.
So when someone actually goes to your page
for the first time, they could see that video.
And the key here…
Is done is better than perfect.
As soon as we…
If you feel like this talk’s inspiring you,
you think about doing video, what might happen is
you might get back to actually shooting a video
and you think, oh wait a minute, the lighting
and I don’t know if, wait what about this,
and I don’t know how this is gonna sound,
and how am I gonna edit–
and we overthink this stuff.
The reality is done is better than perfect.
Like your about video shot on your phone,
shared with the world, is gonna generate you a lot more
business than a theoretical about video that
never actually gets put out on the internet.
That’s not gonna generate any business, right?
Done is always better than perfect.
Of course have a quality standard,
but I think a lot of us get paralyzed by perfectionism,
and then it leads to inaction.
So just do it.
Get it out there, you can always improve it later.
Seven point five, is you could also do a video
about your company, right if you wanna kinda
cover your office…
In some way that could show your guys’ vibe,
your style, a little bit about you.
Number eight, community events.
I just ran a half marathon at the Rock ‘n’ Roll
and as you know, so much cool stuff here happens in
Vegas, and you could do just little videos,
go live at events, go live at festivals or street
fairs, or different things, cause again
if people buy the area, hey guys it’s super cool, man,
it’s such a vibe in the area, it’s really good for kids,
really good for schools, whatever it is,
really just being in the community, creating content
and then putting that out there.
And then a power tip is tag people who are at the event.
Tag people who’re at the event, especially on Facebook.
Hey you know, you tag somebody, you could tag ’em on
any of these different platforms, why?
Because then that person’s like, oh I was there with you!
I was in the video, then they click like which in
boosts the engagement, they might share it
and be like, this was so funny when I ran into her,
you know whatever it is.
like people are like that, right?
And that’s that cross promotion organic virality
that can happen because you’re in the community
People don’t just buy the homes, they buy the neighborhood.
The location, location, location, right?
So neighborhood videos, like you know maybe
someone’s like okay I’m set on the home,
but what’s happening in the neighborhood?
And then number 10, is just get creative.
Get creative, if you’ve ever seen this guy,
love him or hate him, Jim Cramer, Mad Money.
You know, when I think about like, accounting…
I don’t think about exciting, personally,
I think it’s awesome, right?
But I don’t think about it as crazy, but like
he took something like money and numbers
and made it creative.
He put a unique spin on it.
And so sometimes we can get so boxed in
with these ideas, who here knows who Bill Nye
The Science Guy is, right?
Same thing, I remember growing up with Bill Nye,
but science also was not something I was super excited
about in school, but I would watch his show because
it was creative.
He just put some energy into it, some creativity
into it, so how can you create creative content
to show your personality around your real estate
There’s also things that happen like
the internet challenges, ALS ice bucket challenge
happened years ago, and there’s a Keller Williams guy
that did the ice bucket challenge and put it online.
Some of you might be like, what does this even
have to do with business?
It has to do everything with business.
Because you’re building relationships
and people are vibing with your personality,
they’re getting to know you, it might just
get in front of one person because it’s a viral
trend and then they start seeing things, plus
that was for a good cause.
Years ago there was this thing called the Harlem Shake.
You remember that?
You know a lot of real estate groups did videos?
Google real estate and Harlem Shake and you’ll
see some videos that are super entertaining
But here’s a RE/MAX, you know Harlem Shake video
and then this video…
Yeah you just watched it, perfect.
Amazing, the serendipity of that.
But like it’s a rap video, right?
Well how does that grow your business?
Well, it just puts you out there,
the thing Sally Hogshead wrote a book called Fascinate,
and she shared one of the most important quotes
in social media right now, you should grab this one
by Sally Hogshead.
“Different is better than better.”
Lotta real estate agents marketing webpages,
Marketing materials, look all the same.
And that is the recipe for not growing your business
because you’ve just fallen to the sea of just
So when you begin to just stand out
and maybe even be polarizing.
It’s fine if you polarize people who never do
business with you, you’re going to attract and
magnetize the right people that will do business with you.
So just think about–
and this is all I’m saying is be you.
Be you times two.
Maximize your DNA, your style, your values,
you get to pick the music of videos, you get to
set the whole thing.
It’s 100 percent up to you.
To architect this, but remember that different is
better than better so find ways to just stand out,
not try to be better than someone who’s already
got their thing, find out how to be the best you
and stand out.
Okay so I hope that you found that training valuable
and actually, if you want more content like that,
for growing your business with online video,
we actually have a webinar out,
it’s all about how to 10X your business
with online video, so we’ll link to that
in the description below or you can just go to
Question of the day, have you started using
video for your real estate business?
What are some of the ideas that you have?
Have you used any of these 10?
Or there’s some others.
Let me know in the comment section below.
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