Videos

10 Video Marketing Ideas for Real Estate Agents

Transcript

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– So as you know, online video is super powerful
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for growing your business, but the problem is
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what do you actually make videos about?
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And in this video, I’m gonna be sharing
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10 video ideas that you could use specifically
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for growing your real estate business
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with Facebook, Youtube, Instagram, and other platforms.
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Comin’ up.
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(techno music)
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Hey what’s up guys, Sean here with Think Media.
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Bringing you the best tips and tools for
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building your influence with online video
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and on this channel, we do a lot of tech gear reviews
00:36
as well as tips and strategy videos just like this one,
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so if you’re new here, consider subscribing, but hey
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I actually just got done speaking at a real estate
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event here in Las Vegas, and part of that talk
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was about 10 different video ideas that you can use
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for growing your real estate business.
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Sometimes we get blocked, right?
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We know video is powerful, but we don’t know
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what to actually make videos about.
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So I think you’re gonna love this training,
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so lets cut into it right now.
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So I’m gonna give you 10 quick video ideas
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for real estate, specific, quick, video ideas
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that you could do specifically for real estate
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and you could put these anywhere.
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These actually can go on Instagram, Instagram
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does video, but definitely on Facebook,
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also on Youtube, multipurpose, but 10 quick video ideas.
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Number one is interview videos.
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I wanna also keep in mind, we could talk about it.
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Hey Sean, what camera should I buy?
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Well I don’t know, I have a lot of recommendations,
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but honestly, your smartphone’s good enough.
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Pull out your smartphone, it shoots HD video…
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And if you…
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get done with a client or maybe you’re at…
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an open house, or maybe just closed a house,
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you could just turn the camera on and just shoot
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a testimonial.
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Hey lets talk about the process, what’d you think
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it was like working with me?
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Or turn the camera on them.
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You know, we really can level up on marketing
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and it revolutionized our business when we
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started using video testimonials.
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Testimonials are good but video testimonials
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are super powerful because people get to see
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people who look like them, who sound like them,
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that they could relate to.
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When you say, look I got your back,
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I’m gonna give you the best deal,
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I’m gonna help you close your house,
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I’m the best in the business,
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well of course you’d say that.
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Right?
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I mean cause it’s so hard to talk about yourself
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and market yourself.
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One of the best marketing is your past clients
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and customers that love you, can rave about you,
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talk about you in an organic and real way, right?
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So they could take time to shoot quick
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interview testimonial videos and then you could just
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upload that right on Facebook, it’s really cool to
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hear from Sarah about her closing her house,
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checkout this quick three minute clip with her.
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And you could just always be ready to capture those
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during your day-to-day business.
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The second one is information videos, right?
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Valuable tips, you know, how-tos,
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that’s definitely what Steve is doing.
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And so think like how to select a real estate agent.
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Kind of self referential, let me give you five tips
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for selecting a real estate agent…
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And by the end of this video, you can see that
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I qualify for all five.
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(laughter)
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Lets talk.
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But you know, I mean tips, right?
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And these are seeds that you can be planting,
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adding value, how to read an inspection report.
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A friend of mine, we launched a project called
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Video Influencers and years ago, he was doing
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real estate, in fact him and his brother got hit
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hard, of course 2008, 2009, I’m sure like many of you,
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and at the time, they were doing about ten houses a year,
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not good, and got to over a hundred houses a year,
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no joke, because of the Youtube channel.
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And actually because they did a lot of stuff with
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HUD and like bank owned homes and Ario and stuff.
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But they started videos, HUD homes or buying
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real estate, what to look for in Ario, bank owned,
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how, why you need to have a home inspection when
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buying a house, how to buy a house, valuable content.
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Can you see how powerful this is?
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Just stuff that you don’t even really need to prep for it.
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These are things that you know it right now.
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You just turn the camera on and you could probably
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give me three tips on all this stuff.
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Like, you’re already experts, this is your business.
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The same thing you would talk to somebody over
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the counter at like a Starbucks and say
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oh yeah let me just give you three quick tips that
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you should be thinking about in this process.
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You’re ready to go, just turn the camera on
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and shoot some content.
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Just saying it’s kinda what’s happening
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quarter one here in Vegas or even in Summerland
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or you know, niching down a little bit in different areas.
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Number four, local business reviews.
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Now we need to get a little bit out of the box here
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because, you know, of course people don’t just buy homes,
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they buy the area.
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So what’s in the area that you could just talk about?
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Hey I just wanna highlight some things super cool,
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you know this is a great place to buy in this area
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because they’re building out the shopping center.
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And you could start doing things about local businesses.
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Just educating and helping your current audience as well.
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Adding value and keeping up a relationship with
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people who’ve already bought or sold with you
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and helping people.
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Number five is go live.
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Who here has done a livestream yet?
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Facebook live, awesome.
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There’s people, you’re doing livestreams.
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– Just now.
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– You just did a livestream, awesome.
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And so you can use any of these ideas for live,
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but now this is real time, no video editing,
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no you know, nothing to do later,
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you just go live, so you might just go live
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right from your phone and say hey lets just check out
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this new shopping center, talk about it for five minutes,
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and you just review the business and say man that’s
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a good time to be buying, the market’s good right now,
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the rates are good, whatever it is.
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And doing livestreams around these ideas, all you
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need is a smartphone and you could do that.
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Number six, of course listing videos.
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Doing walk-throughs, nothing really can give
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people an idea of homes better than a listing video,
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especially if you invest a little better, just
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do it yourself, to walk them through, show them
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especially in Vegas, it’s such a transiate city,
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as you know, sometimes people are in a rush
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and they need to make decisions before even putting
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boots on the ground.
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Right?
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And so you can really share a lot of information
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by showing listing videos, really helping people
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see the value, walking ’em through homes.
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This is also to, not just where things are now,
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it’s going so much more here, where people are
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gonna be expecting.
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They’re actually just gonna be expecting this.
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At some point, this is just the norm.
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Like what do you mean you don’t have a good listing
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walk-through video of the house,
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I’m just gonna go to the person who does because I’m just
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sitting at home, in my boxers, drinking my morning
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coffee, cause that’s how I shop now, online.
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You know, whatever it is.
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This is where the world is going, so
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putting out quality listing videos, an about me video,
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who has an about me video?
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Anybody have one that’s about you, yet?
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Awesome!
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Could somebody in the room raise their hand,
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you got one, this is a chance for people to
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write, know, like, and trust you.
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Chance to put out a video a little bit about your
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bio, but not just your credibility, not just your
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authority, not just your experience in the business,
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but also your hobbies, your personality.
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Don’t hold back from being you because people
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wanna do business with people they vibe with.
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And so you can include that.
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An idea for this, is here’s an example on Youtube
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from Jillian.
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You could hire a professional, just like a produce
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video or maybe have access to that.
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Or you could just keep it simple.
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Tripod, have someone hold the phone.
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Hey I just wanna introduce myself.
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Now you have an about video, and you could make this
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your Youtube channel trailer or you could also pin it
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to the top of your Facebook page.
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So when someone actually goes to your page
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for the first time, they could see that video.
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And the key here…
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Is done is better than perfect.
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As soon as we…
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If you feel like this talk’s inspiring you,
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you think about doing video, what might happen is
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you might get back to actually shooting a video
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and you think, oh wait a minute, the lighting
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and I don’t know if, wait what about this,
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and I don’t know how this is gonna sound,
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and how am I gonna edit–
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and we overthink this stuff.
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The reality is done is better than perfect.
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Like your about video shot on your phone,
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shared with the world, is gonna generate you a lot more
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business than a theoretical about video that
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never actually gets put out on the internet.
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That’s not gonna generate any business, right?
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Done is always better than perfect.
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Of course have a quality standard,
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but I think a lot of us get paralyzed by perfectionism,
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and then it leads to inaction.
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So just do it.
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Get it out there, you can always improve it later.
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Seven point five, is you could also do a video
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about your company, right if you wanna kinda
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cover your office…
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In some way that could show your guys’ vibe,
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your style, a little bit about you.
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Number eight, community events.
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I just ran a half marathon at the Rock ‘n’ Roll
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and as you know, so much cool stuff here happens in
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Vegas, and you could do just little videos,
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go live at events, go live at festivals or street
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fairs, or different things, cause again
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if people buy the area, hey guys it’s super cool, man,
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it’s such a vibe in the area, it’s really good for kids,
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really good for schools, whatever it is,
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really just being in the community, creating content
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and then putting that out there.
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And then a power tip is tag people who are at the event.
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Tag people who’re at the event, especially on Facebook.
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Hey you know, you tag somebody, you could tag ’em on
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any of these different platforms, why?
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Because then that person’s like, oh I was there with you!
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I was in the video, then they click like which in
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boosts the engagement, they might share it
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and be like, this was so funny when I ran into her,
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(imitates laugh)
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you know whatever it is.
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(laughter)
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like people are like that, right?
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And that’s that cross promotion organic virality
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that can happen because you’re in the community
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creating content.
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People don’t just buy the homes, they buy the neighborhood.
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The location, location, location, right?
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So neighborhood videos, like you know maybe
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someone’s like okay I’m set on the home,
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but what’s happening in the neighborhood?
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And then number 10, is just get creative.
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Get creative, if you’ve ever seen this guy,
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love him or hate him, Jim Cramer, Mad Money.
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You know, when I think about like, accounting…
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I don’t think about exciting, personally,
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I think it’s awesome, right?
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But I don’t think about it as crazy, but like
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he took something like money and numbers
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and made it creative.
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He put a unique spin on it.
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And so sometimes we can get so boxed in
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with these ideas, who here knows who Bill Nye
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The Science Guy is, right?
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Same thing, I remember growing up with Bill Nye,
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but science also was not something I was super excited
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about in school, but I would watch his show because
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it was creative.
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He just put some energy into it, some creativity
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into it, so how can you create creative content
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to show your personality around your real estate
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business?
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There’s also things that happen like
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the internet challenges, ALS ice bucket challenge
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happened years ago, and there’s a Keller Williams guy
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that did the ice bucket challenge and put it online.
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Some of you might be like, what does this even
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have to do with business?
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Everything.
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It has to do everything with business.
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Because you’re building relationships
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and people are vibing with your personality,
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they’re getting to know you, it might just
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get in front of one person because it’s a viral
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trend and then they start seeing things, plus
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that was for a good cause.
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Years ago there was this thing called the Harlem Shake.
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You remember that?
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You know a lot of real estate groups did videos?
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Google real estate and Harlem Shake and you’ll
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see some videos that are super entertaining
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on Youtube.
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But here’s a RE/MAX, you know Harlem Shake video
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and then this video…
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Yeah you just watched it, perfect.
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Amazing, the serendipity of that.
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But like it’s a rap video, right?
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Well how does that grow your business?
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Well, it just puts you out there,
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personality, flare–
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the thing Sally Hogshead wrote a book called Fascinate,
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and she shared one of the most important quotes
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in social media right now, you should grab this one
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by Sally Hogshead.
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“Different is better than better.”
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Lotta real estate agents marketing webpages,
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Instagram profiles…
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Marketing materials, look all the same.
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And that is the recipe for not growing your business
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because you’ve just fallen to the sea of just
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sameness, right?
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So when you begin to just stand out
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and maybe even be polarizing.
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It’s fine if you polarize people who never do
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business with you, you’re going to attract and
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magnetize the right people that will do business with you.
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So just think about–
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and this is all I’m saying is be you.
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Be you times two.
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Maximize your DNA, your style, your values,
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you get to pick the music of videos, you get to
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set the whole thing.
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It’s 100 percent up to you.
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To architect this, but remember that different is
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better than better so find ways to just stand out,
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not try to be better than someone who’s already
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got their thing, find out how to be the best you
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and stand out.
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Okay so I hope that you found that training valuable
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and actually, if you want more content like that,
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for growing your business with online video,
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we actually have a webinar out,
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it’s all about how to 10X your business
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with online video, so we’ll link to that
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in the description below or you can just go to
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10xwebinar.com.
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Question of the day, have you started using
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video for your real estate business?
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What are some of the ideas that you have?
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Have you used any of these 10?
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Or there’s some others.
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Let me know in the comment section below.
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Until next time, Think Media’s bringing you the
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Keep crushing it and we will talk soon.

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