Videos

How to Negotiate in Real Estate

Written by Admin

Transcript

00:07
everybody’s BC making a new video today
00:10
I know it’s been a while the whole move
00:12
and everything that is associated with
00:15
it
00:16
transferring my services and everything
00:18
is really taking up a lot of my time so
00:20
I wanted to finally shoot into the video
00:21
and get back into the rhythm right the
00:23
end of this video I will be announcing
00:25
the two winners for the door-knocking
00:28
bundle okay I’m giving two winners this
00:30
time because I know I’ve delayed I’ve
00:32
had a lot of people reach out to me so
00:34
stay tuned and you will find out at the
00:37
end if you want okay so I entitled this
00:40
video how to negotiate in real estate
00:42
now before I give a great example of
00:45
what inspired me to make this video I
00:47
wanted to touch lightly on our duties as
00:51
an agent and why people pay a percentage
00:56
point of five six seven
00:58
whatever you charge for services and why
01:00
negotiation is a big deal and how you
01:04
can separate yourself from the
01:05
competition which is something I’ve done
01:06
in my career okay so you as an agent if
01:11
I work with sellers primarily so let’s
01:13
say you work with sellers or buyers
01:14
doesn’t matter you have a fiduciary duty
01:16
to your client that means you will
01:18
protect them if you are working with the
01:20
seller you will sell their home for the
01:23
highest and best price with the best
01:26
terms and everything else now if you’re
01:27
working with a buyer you want to get
01:29
them the best terms and lowest price for
01:32
your buyer you are fighting for them
01:34
which is something I use against for
01:36
sell my owners I say would you want some
01:38
a powerful agent like myself that go
01:40
shooting for you or against you which
01:42
one do you think is gonna put more money
01:43
in your pocket right so keep that in
01:47
mind now I said this up front because
01:49
it’s something we need to remember I
01:51
know a lot of agents who will do
01:52
whatever it takes to make the deal
01:54
happen which is incorrect that is not
01:57
how you negotiate you don’t put your own
01:59
agenda into negotiations ever I don’t
02:02
care if you’re about to go broke and
02:03
lose your car in your house you’re not
02:05
gonna undermine the seller and put less
02:08
money in his pocket because you’re
02:09
desperate for a deal now I see that
02:11
happen all the time and I wanted to
02:12
bring that up
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okay sending messages to agents and
02:17
calling them and saying look send me an
02:18
offer of blank I know the seller will
02:20
take it no that’s not how you negotiate
02:21
you should have your license taken away
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believe me when I started that didn’t
02:26
have money I remember the first couple
02:27
negotiations I went through that money
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was important to me however I always
02:31
stayed neutral I did not let my own
02:34
emotions and my own agenda going to the
02:36
deal I fought for my seller if that
02:38
meant losing that deal and so be it okay
02:42
my job my duty is to sell the property
02:45
for the most money for my seller and the
02:48
best terms for him always okay keep that
02:52
in mind now I want to bring up the
02:54
example because it’s great I had an
02:55
agent text me on one of my listings and
02:57
say hey did you get any offers over the
02:59
weekend I said no nothing yet just
03:00
verbal nothing written and she started
03:02
asking hey well what is it gonna take
03:04
will the seller take this price well the
03:08
seller take that price so initially she
03:13
lowball me about 10% under the list
03:15
price which I know is market value I
03:17
said absolutely not seller will not take
03:18
that well will they take this which was
03:20
higher it was about three or four
03:22
percent below our list price which is
03:24
market value I said that’s not my
03:26
decision if the sellers gonna take that
03:27
send me an offer I’ll present it and
03:29
we’ll take it from there
03:30
you see how I stayed neutral that’s not
03:34
my decision
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any agent who’s desperate or just wanted
03:37
to put a deal together would have said
03:38
you know what send this price or I think
03:40
the seller might take that or they’ll
03:42
give up their leverage in negotiation
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that’s the only thing you have a
03:45
negotiation is leverage and right now
03:47
because the property’s only been on the
03:49
market about six or seven days my seller
03:51
has leverage but guess what if I start
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divulging information saying you know
03:54
what yeah I think the seller will take
03:55
that or he’ll take that no matter what
03:58
just send me an offer my seller starts
04:00
losing leverage and guess what that
04:01
means less money in his pocket and the
04:06
agent who charges you two three four
04:08
percent to list your house will probably
04:09
be more likely to do that now does every
04:12
agent who charged charges less to do
04:13
that I’m not saying that however I know
04:16
for a fact a few of them that do charge
04:18
less will do that just to put a deal
04:19
together however my sellers best
04:21
interest is always in my in my mind not
04:24
my own agenda I’ll make that clear again
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so I left that very neutral I said
04:30
that’s not my decision you send me an
04:32
offer and we’ll take it from there
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I don’t want to give them any leverage
04:35
of negotiation now I thought that
04:36
example was great because it relates to
04:38
it you want to negotiate the highest and
04:40
best for your client or if you have a
04:42
buyer the lowest invest I hope that
04:43
helps guys remember keep your emotions
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out stay neutral and always have your
04:47
clients best interest in mind because in
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the end that’s going to get you more
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clients that’s gonna give you more happy
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customers and ultimately your sellers
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will achieve the best result possible
04:55
and so were your buyers okay so that’s
04:58
it for this one guys subscribe to the
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channel if you haven’t already I
05:00
appreciate the support now the door
05:03
knocking bundle two winners number one I
05:06
believe is Luis I found him
05:08
mr. righteous 53 I think is his
05:10
Instagram name and the other guy is Nam
05:13
Huynh na m dot ng u y en that’s his
05:17
Instagram if I name you guys Luis mister
05:20
righteous 53 or nam Huynh email me
05:22
personally brian Casella 25 all together
05:26
Brian Costello 25 at gmail.com and I
05:29
will have the link to the video and
05:31
audio bundles sent to you so you can
05:33
download keep in mind the link is only
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good for 48 hours so once it’s sent
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please download it immediately okay
05:39
again that’s it for this one guys bc
05:42
signing off and i will see you on the
05:44
next video
05:52
you

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